Spend 7 minutes of your life watching this show on gendered marketing
This is brilliant. I specifically buy razors and shaving cream marketed to men because it’s at least 30% cheaper in the US, and yet the quality is way better.
This is really interesting
i was at the supermarket a few months ago, looking for a new shampoo, when a man and his two kids walked past me. the father told one of the kids ‘here are the shampoos, pick one’ and the kid was like ‘NO, these are for GIRLS. we need shampoo for MEN’ and he kept walking and then called his dad ‘LOOK, here are the shampoos for MEN’ and i just like
THEY DO THE SAME FUCKING THING
the kid was like eight at least
In the bakery, saw a girl who wanted a boyish looking blue batman cupcake thing.
Mother gets irritated and goes “THAT’S NOT AN OPTION” and picks her a pink one.
Ohhhhyeah, and people get so weird about this too, like especially when I want to go clothes shopping in the WHOLE STORE and not just one gendered section. Who knows where you might find clothes you like!
I do find that often men’s products are the better value…but less so with some cosmetic things, because there ARE differences such as perfumes. (Even the clothes are treated with different scents, but those wash off.) I may not mind gray packaging, but dudes smell like ass sorry 2 say. If it’s unscented I prefer it, though.
A lot of times you’re best off thinking about what they expect that gender to get out of that product, like things tend to be more functional on the men’s side, but if it’s a very feminine-gendered product, like conditioner or yogurt, that they think is going to be a hard sell for men, the women’s version is often better, while the desperately gendered “FOR REAL MANLY MEN” is the inferior product.
Additionally! In our society, while every “FOR MEN” product is desperate gendering and trying to scrub off the girl cooties, not every product for women is! Because of the male default, “regular” products are often made for men, to the point of being usability issues for some women. For example, while the “typing with long fingernails” example is patently absurd, modern smartphones are settling into a size comfortable for most men’s hands, but too large for some women’s, leading to issues like not being able to use the camera easily. Or how a good ladies’ bicycle is differentiated not in paint job, but in having a shorter reach from seat to handlebars in relation to height. Perhaps one of the most startling cases of this is how the Oculus Rift virtual reality favors those with testosterone rather than estrogen.
People are more alike regardless of sex and gender than they are different, and a razor for removing hair should just be a razor for removing hair, this marketing is absurd and for profit, and this video is really good at pointing that out. I just wanted to add as a corollary to that that when a difference WOULD matter to a product, it’s often catered to fit the majority of men rather than the majority of women, so sometimes “for women” products are genuinely addressing a flaw in the supposed universality of the original, and it’s important both to support that, and to differentiate it from condescending, inferior products that corral women off from the default.
Note also that when I say the majority, this does not mean every man or woman, or even every cis man or woman, will find the product of their gender easier to use. While the majority of women probably are better off with women’s gloves, I always buy men’s gloves because I’m tall and have long fingers. Product gendering is always a generalization based on the perceived needs of that gender, try to get to the bottom of what the actual difference is, if any, and see which you prefer based on that. If you really do need the smaller container of Body Glide, and don’t mind paying a little more for it, that’s the one you want, even if you’re a big burly dude.